Private Label

Phase 1

Ideation & Product Development

Market Research & Trend Analysis

  • Understand consumer preferences, target audience, and competitive landscape.
  • Identify product gaps and opportunities.

Custom Flavor Development

  • Work with R&D to create exclusive flavors.
  • Ensure taste, texture, and shelf stability meet market demands.

Nutritional Profiling & Ingredient Selection

  • Define product composition (high-protein, sugar-free, or indulgent).
  • Source high-quality ingredients and test formulations.

Key Deliverable: Approved product concept & formulation.

Phase 2

Artwork & Packaging Development

Branding & Design

  • Create branding elements: logo, typography, color palette.
  • Design packaging in line with brand identity.

Regulatory Labeling & Artwork Compliance

  • Include mandatory declarations (nutrition facts, ingredients, allergen info).
  • Ensure FSSAI, USFDA, or BRC compliance for global markets.

Prototype Packaging & Material Selection

  • Choose between pouches, cups, tubs, or trays.
  • Test durability, print quality, and consumer appeal.

Key Deliverable: Finalized, compliant packaging ready for production.

Phase 3

Manufacturing & Compliance

Pilot Production & Testing

  • Conduct small-scale runs for quality validation.
  • Perform microbial, sensory, and stability tests.

Certification & Quality Assurance

  • Obtain necessary certifications (BRC, USFDA, HACCP).
  • Ensure GMP (Good Manufacturing Practices) adherence.

Key Deliverable: Scalable production process with quality approvals.